My biggest mistake was not focusing on sales

When I first started my entrepreneurial journey, I was hungry to create

Engineering and finance background, loved coding

Somehow I hoped I could code something that people would just buy!

“Build something so good that they will come”.

And so I used to only focus on the product and operations

Honestly, I am great at that! I build systems that work and that scale.

I’m scrappy and don’t need fancy tools to get the job done: I make it happen

But if you build a system that has nothing to process, you’re doomed.

No one will know how cool your website is, if you don’t put it out there.

In my current company, the first thing I worried about was a high converting landing page

Everything else was secondary

I could have wasted months developing the perfect system.

But the truth is: I first needed clients to actually understand what system I was building. To break things and iterate

To understand what are the weak links and create safeguards that keep everything in its own place

Now, I’m constantly thinking “sales is #1!”.

If sales are not there, there’s absolutely nothing else that you need to work on

You figure out operations as you go.

What else could you be doing right now to increase your sales?