May 21, 2025 · 🏖️ Life Off Work
Why I Created This Website
Written by Sérgio Ferrás

I have one very simple goal – let other people know who I am, what I’ve done and how I think.
I will try to keep it real. Share lessons, victories and defeats. Share my thought process, and what I learnt throughout the years
A couple of years ago, I learnt that we become better by doing tiny improvements every day. No big change comes at once, only from small improvements over time!
And so, this website will transpire my journey to success – whatever “success” may mean now or in the future.
When I started my entrepreneurial journey, success meant becoming one of the richest persons on Earth. Everything else was secondary.
However, I quickly realized that was not what I truly wanted. Sure, if the opportunity comes for me to be extremely wealthy, why not! But that is not what I am optimizing for
I stopped optimizing my life for money, and started optimizing for freedom.
That only goes to show that our definition of success is, for the most part, evolving as we grow.
Besides a great entrepreneur, I aspire to be a great husband, a great father, a great uncle, son and brother. A great friend. A great tennis player. Someone who can enjoy a nice weekend trip doing something completely new.
And so, I will try to share what I learn in the process of becoming a more fulfilled human being.
If you ever want to connect, reach out via the contact options in the website! If you have a passion for real growth, both as a person and as a professional, then I would love to hear from you
Hope you enjoy! I will try my best to add value to you, 1% every day 🙂
More posts

June 8, 2026 · 🧩 Strategy & Systems
The greatest people make the greatest companies
I used to believe the perfect system would become a money-printing machine. But now I spend just as much time thinking about the people behind them.
Read more →
June 3, 2026 · 🧠 Mindset & Freedom
You should do what scares you
The moment we give in to one fear, we tend to give in to all others! We lose confidence in ourselves, and therefore no longer have power over what we do.
Read more →
October 27, 2025 · 🛠 Entrepreneurship
Indecision hurts more than bad decisions
“You are this company’s bottle neck!” This is what my cofounder told me earlier this week. As hard as it was to swallow that pill, he was right. Being a perfectionist, I tend to want to do everything myself. Every time I’m faced with a decision, I think and rationalize it. I try to do …
Read more →
October 21, 2025 · 💻 Tech
Work for weeks, or think for some minutes?
I just slashed a project timeline by 85% with the same results. All my website is built in custom code with NextJS. We are now starting a blog to grow our organic reach. For maximum SEO results, the blog needs to be under the same domain And so my first thought was coding the blog …
Read more →