May 21, 2025 · 🏖️ Life Off Work
Why I Created This Website
Written by Sérgio Ferrás

I have one very simple goal – let other people know who I am, what I’ve done and how I think.
I will try to keep it real. Share lessons, victories and defeats. Share my thought process, and what I learnt throughout the years
A couple of years ago, I learnt that we become better by doing tiny improvements every day. No big change comes at once, only from small improvements over time!
And so, this website will transpire my journey to success – whatever “success” may mean now or in the future.
When I started my entrepreneurial journey, success meant becoming one of the richest persons on Earth. Everything else was secondary.
However, I quickly realized that was not what I truly wanted. Sure, if the opportunity comes for me to be extremely wealthy, why not! But that is not what I am optimizing for
I stopped optimizing my life for money, and started optimizing for freedom.
That only goes to show that our definition of success is, for the most part, evolving as we grow.
Besides a great entrepreneur, I aspire to be a great husband, a great father, a great uncle, son and brother. A great friend. A great tennis player. Someone who can enjoy a nice weekend trip doing something completely new.
And so, I will try to share what I learn in the process of becoming a more fulfilled human being.
If you ever want to connect, reach out via the contact options in the website! If you have a passion for real growth, both as a person and as a professional, then I would love to hear from you
Hope you enjoy! I will try my best to add value to you, 1% every day 🙂
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